Copywriting and Ad Management need to go hand-in-hand. Like grilled cheese and tomato soup… They’re just not as good on their own. They fit together in a lot of ways, but here we’re specifically talking about segmentation and traffic sculpting. Segmentation (aka message matching): If you don’t already know: Segmentation is dividing up different audiencesContinue reading “Traffic Sculpting Basics for Google Ads”
Category Archives: Tutorials
Filtering Out Bad Leads
I’m thinking of ways to filter out bad leads, while catching skimmers, on the landing page I’m building for myself right now. Just an extra fold (segment of the landing page roughly a screens’ height in length) where I can tell people who I can’t help, that I won’t waste my time, or their money,Continue reading “Filtering Out Bad Leads”
First to Last, What to Prioritize When You Start Marketing Your Business
There are plenty of options to pick from when looking on how to grow and market your business. Specifically looking at SBOs and the service industry, it can feel like a gamble with any of them when you’re not familiar with the difference. This is my breakdown of how service, trade, construction and related businessesContinue reading “First to Last, What to Prioritize When You Start Marketing Your Business”
Google Tag Manager: How To Share Account Access
Step by Step: How to share access to your Google Tag Manager account.