Traffic Sculpting Basics for Google Ads

Copywriting and Ad Management need to go hand-in-hand. Like grilled cheese and tomato soup… They’re just not as good on their own. They fit together in a lot of ways, but here we’re specifically talking about segmentation and traffic sculpting. Segmentation (aka message matching): If you don’t already know: Segmentation is dividing up different audiencesContinue reading “Traffic Sculpting Basics for Google Ads”

First to Last, What to Prioritize When You Start Marketing Your Business

There are plenty of options to pick from when looking on how to grow and market your business. Specifically looking at SBOs and the service industry, it can feel like a gamble with any of them when you’re not familiar with the difference. This is my breakdown of how service, trade, construction and related businessesContinue reading “First to Last, What to Prioritize When You Start Marketing Your Business”