Traffic Sculpting Basics for Google Ads

Copywriting and Ad Management need to go hand-in-hand. Like grilled cheese and tomato soup… They’re just not as good on their own. They fit together in a lot of ways, but here we’re specifically talking about segmentation and traffic sculpting. Segmentation (aka message matching): If you don’t already know: Segmentation is dividing up different audiencesContinue reading “Traffic Sculpting Basics for Google Ads”